Online Marketing is becoming one of the most crucial part for any business, after all you want a website that can be seen by millions of users. It's required for kick starting any online application.
Online business firms are investing millions of $$ to get online marketing right but there is always something we miss out and tend to screw up things and had to start all over again. These things can be avoided if we are careful from the start. This happens mostly because analysis/analytics is not done right or SEO guys screws up the website.
Below are certain points that should be kept in mind for getting the analytics and SEO part correctly, with that said online marketing can be targeted thereafter.
1. Treat your front-page not as single page but collection of pages.
Your front-page shouldn't be a single page but you need multiple landing pages for your website. Each landing page should be targeted for particular set of audience or each campaign. We should use noindex, nofollow for search engines as these landing pages tend to change frequently and we will want not to index these pages.
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